Attribute

Attribute is a Shopify-integrated app that helps businesses understand how their customers discover them. The brand needs a modern and trustworthy identity that instills trust while reflecting its human-centric approach to data.

At the heart of the identity is a distinctive logomark, symbolizing the seamless unification of customer insights. Its radiating, interconnected form evokes attribution paths and discovery. This is complemented by a geometric, lowercase wordmark, anchoring the brand within the SaaS landscape while introducing a subtle warmth that softens its technical edge.

The brand’s visual language extends naturally to the website, where a product-focused layout is paired with soft pastel gradients and a signature warm red. This cohesive aesthetic underscores Attribute’s intelligent, thoughtful character.