Capstone Pattern Co

The story begins with Laura Fullerton's passion for textile crafts. Driven by the belief that sewing brings joy, Capstone Pattern Co was born—a boutiqe brand of sewing patterns and handmade clothing that aims to connect makers to the garments they wear.

The visual language finds strength in simplicity. The wordmark draws inspiration from type specimens found on vintage sewing manuals and editorial ephemera, evoking a timeless calligraphic elegance that honors the brand’s traditional spirit.

The supporting identity is defined by a pared-down typographic style and a rustic color palette inspired by the linen fabrics Laura uses. A modern interpretation of the “sewing bird”, a 19th-century hand-sewing tool that serves as the brand’s symbol, nodding to Capstone’s back-to-roots ethos.