Mushiii

Mushiii is a UK-based beverage brand offering a unique coffee blend of Arabica beans and functional mushrooms. The website design draws inspiration from the brand’s whimsical logo and packaging, extending its visual language into a rich, engaging shopping experience.

A brand character is introduced, a relaxed, amicable anthropomorphic mushroom that embodies the brand’s light-hearted spirit. Through imaginative illustrations and subtle narrative cues, the character helps bring Mushiii’s product stories to life, making the wellness experience feel more personal and delightfully unexpected.

While the brand’s personality shines through playful graphics and expressive typography, the site’s underlying architecture adheres to a clear ecommerce framework. Core UI elements such as buttons, the cart, and the buy box are styled to align with the site’s fun aesthetic without compromising usability. This balance ensures that the shopping experience feels both intuitive and uniquely on-brand.