Nytt Liv

Nytt Liv, or “New Life” in Norwegian, is a yoga studio in Norway that focuses on prenatal and postpartum care. A nurturing and warm identity is needed to reflect the studio's mission of empowering women as they transition into motherhood.

Nytt Liv embodies the interconnected cycle of birth and rebirth, celebrating the growth and care that emerge along the way. The logomark represents this nurturing spirit, while the wordmark’s gentle, human touch reinforces the brand’s warmth and approachability. Complementing these elements are graphics and circular framing device that highlight the brand’s commitment to care.