Ora

A leader in plant-based nutrition, Ora seeks to transform health by harnessing the Earth's most powerful plants. Ora’s brand ethos of health-focused simplicity, transparency, and purity is translated into the website’s design.

The ecommerce site features a clear grid structure, intuitive navigation, and a robust shop collection page that accommodate the brand’s extensive product line, while strategic elements within product cards, the buy box, and the cart effectively promote Ora's subscription model.

Photography highlights plants, clean ingredients, and active lifestyle shots, visually reinforcing the brand’s dedication to wellness through nature.

Scope of work

web / art direction / digital marketing

Collaborators

Studio: ONBOX
Development: Jason Funk
Ora's brand identity and photography art direction
Ora's ecommerce Shopify UI designs
Ora's ecommerce website design
Ora's website UI design