Ora Packaging

A leader in plant-based nutrition, Ora seeks to transform health by harnessing the Earth's most powerful plants. While the brand boasts a robust product line, its current packaging falls short of offering the scalability and distinctiveness needed to thrive in today's market. This concept introduces a direction that aligns more closely with Ora’s premium positioning within the wellness space.

The proposed packaging system embraces eco-conscious, elevated form factors: matte-finished stand-up pouches for powdered supplements and amber glass bottles for capsules.

At the heart of the redesign is a clear system of information hierarchy, leveraging strategic color coding and iconography to differentiate SKUs and product categories. The redesigned logo acts as a visual anchor, creating a strong silhouette that is bold and recognizable.