Summer Smash Tennis

Branding for Summer Smash, a Vancouver-based tennis academy built on the principle of progression. More than just a place to learn tennis, Summer Smash is a vibrant community inspiring youth and young adults to become the best version of themselves, on and off the court.

The identity embodies the nostalgic warmth of a summer camp afternoon. The wordmark takes cues from the soft curves and flowing motion of a tennis ball, mirroring the brand's dynamic mixed-media approach, bold graphics, and vivid color palette. Photography is intentionally sunlit, with blue skies and golden-hour hues capturing the joyful spirit of summer.

This visual language extends seamlessly into the website, where brand playfulness merges with a robust, intuitive structure that highlights the academy’s programs and community impact.